Banijay Kids and Family has announced that it has been appointed as the worldwide distributor across audio-visual, digital, publishing, licensing and merchandising for the children’s brand Topo Gigio. 

Originally created by Italian puppet artist Maria Perego in 1959, Topo Gigio has recently been reimagined as a pre-school cartoon comedy series co-produced by Movimenti Production (a Banijay Kids & Family company) and Topo Gigio S.r.l. Banijay Kids & Family will work with existing master toy licensee Giochi Preziosi and has also appointed Ladybug Entertainment’s Elena Picco as a consultant to nurture the commercial expansion of the brand in Italy.“Topo Gigio is an iconic brand that has huge commercial potential,” says Benoit Di Sabatino, chief executive officer, Banijay Kids & Family. “Accompanied by the fantastic series from the talented Movimenti Production team and Topo Gigio S.r.l., we have an ambitious growth strategy for the brand in place for next year and into 2024.” 

“I am very proud to be part of the Banijay Family,” says Alessandro Rossi, owner, chief executive officer, Topo Gigio S.r.l. “I look forward to a sincere creative and productive relationship.” 

“I’m so excited, this is what I was expecting when we started such a great adventure and I can’t wait to see what’s coming next,” says Giorgio Scorza, chief executive officer, Movimenti Production. “Especially now that Topo Gigio Season two first episodes are available in Italy, bringing to the little audience the heart, the adventure and the great values we all love in such a legendary Italian icon.” 

Related:Tycoon Enterprises Becomes Licensing Agent for ‘Topo Gigio’