Banijay Kids and Family Expands Commercial TeamBanijay Kids and Family Expands Commercial Team

Banijay Kids and Family has confirmed the appointment of Lizzy Gray as brands and marketing director. In the new role, Gray will be responsible for devising, executing and overseeing the overall global brand and marketing strategy for the business’ portfolio of titles. 

Gray joins from eOne, where she served as vice president, global brand marketing, My Little Pony. Her previous roles include global brand management and marketing positions at Mattel, Inc, HIT Entertainment, BBC Studios and The Walt Disney Company, where she worked on global brands including Thomas & Friends, BBC Earth and Dancing with the Stars. 

Reporting to Delphine Dumont, chief commercial officer, Banijay Kids and Family, Gray will work with production, distribution and commercial teams to grow the company’s global brands. 

“Lizzy has a proven track record working with major global brands and delivering fully integrated brand and marketing strategies, and we are delighted to have her on board,” says Dumont. “Her appointment signifies Banijay Kids and Family’s wider ambitions to significantly grow the commercial performance of our enviable catalog and create a long-term vision for each of our titles.”  

“Banijay Kids and Family is home to a brilliant array of IP that resonates with worldwide audiences and presents huge growth opportunities,” says Gray. “I’m looking forward to working with the whole team to build out global strategies for these brands and see them reach their full potential.” 

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