Lizzy Gray appointed brands and marketing director.

License Global

January 17, 2023

1 Min Read
Lizzy Gray.
Lizzy Gray.Banijay

Banijay Kids and Family has confirmed the appointment of Lizzy Gray as brands and marketing director. In the new role, Gray will be responsible for devising, executing and overseeing the overall global brand and marketing strategy for the business’ portfolio of titles. 

Gray joins from eOne, where she served as vice president, global brand marketing, My Little Pony. Her previous roles include global brand management and marketing positions at Mattel, Inc, HIT Entertainment, BBC Studios and The Walt Disney Company, where she worked on global brands including Thomas & Friends, BBC Earth and Dancing with the Stars. 

Reporting to Delphine Dumont, chief commercial officer, Banijay Kids and Family, Gray will work with production, distribution and commercial teams to grow the company’s global brands. 

“Lizzy has a proven track record working with major global brands and delivering fully integrated brand and marketing strategies, and we are delighted to have her on board,” says Dumont. “Her appointment signifies Banijay Kids and Family’s wider ambitions to significantly grow the commercial performance of our enviable catalog and create a long-term vision for each of our titles.”  

“Banijay Kids and Family is home to a brilliant array of IP that resonates with worldwide audiences and presents huge growth opportunities,” says Gray. “I’m looking forward to working with the whole team to build out global strategies for these brands and see them reach their full potential.” 

Related:Banijay Kids & Family Appointed Worldwide Distributor for Topo Gigio

Read more about:

Banijay Group

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like