Banijay Builds Out New Partnerships for Peaky Blinders Brand 

Ranging from apparel, gifting and accessories, Banijay Brands has added new licensees to the roster for hit television series “Peaky Blinders.” 

License Global

September 27, 2021

With more than 40 successful licensing partnerships already in existence, the coming return of a new season has sparked a range of new agreements and deals for the ever-growing brand of “Peaky Blinders.” 

 “With the upcoming sixth season, there is real momentum behind the Peaky Blinders licensing program,” says Alice Bernardi, director, international brand licensing, Banijay Brands. “Fans are incredibly passionate about the series and have high expectations for the off-air extensions we deliver. By working with the best partners, our products and experiences truly capture the essence of the show, and the ever-increasing demand is testament to that.” 

“We couldn’t be more excited to have these new product ranges launch and for these experiences to return for fans to enjoy, ahead of the next series of the beloved ‘Peaky Blinders,’” says Susan Waddell, commercial director, Caryn Mandabach Productions. 

Following the success of the “Peaky Blinders Cocktail Book,” illustrated book publisher

Quarto will be bringing a cookery book to the shelves. Michael O’Mara is re-releasing the official show companion book “By Order of the Peaky Blinders” with updated season five content. Wahl has signed on for new men’s grooming and professional care products. Spanish distributor Grupo Erik will be launching a selection of stationery, home and office accessories across Spain, Portugal and Italy. Larousse, part of Hachette Livre, will be expanding its collection to include a “Peaky Blinders”-themed board game. The Black Country Living Museum and Brit Movie Tours have expanded their experiences and Escape Live will be taking its established escape game in Birmingham, U.K. to Liverpool with an additional venue. 

The sixth season of “Peaky Blinders” has been confirmed to be in production and will be the last, according to writer Steven Knight; however, the story is hinted to continue in different forms (source: 

Digital Spy