Banijay Brands Launches Licensing Programs for Do-It-Yourself Shows

Banijay Brands has announced the launch of new consumer products programs for home and garden makeover shows including “Interior Design Masters,” “Your Home Made Perfect” and “Your Garden Made Perfect.”

Banijay’s brand and commercial unit will present off-air opportunities for its brands, using multi-territory reach and brand management expertise to drive deals for the series. Accompanied by modern creative assets and fresh style guides, the extensive licensing programs will cover multiple categories spanning consumer products, gaming, experiential and publishing.

“Demand for off-air extensions from our home improvement and renovation formats is at an all-time high, and this slate of shows is a fantastic addition to our portfolio,” says Alice Bernardi, director, international brand licensing, Banijay Brands. “These are brands that are synonymous with innovative and stylish transformations, and they offer exciting opportunities for our licensing partners.”

Hosted by Alan Carr, “Interior Design Masters,” from Banijay label DSP, takes 10 fledgling stylists and launches them into the competitive world of interior design to fight it out for the chance to win a design contract with a prestigious commercial client. The first series of “Interior Design Masters” premiered in August 2019 as BBC Two’s number one show of the day and had a series two, which launched in February.

Created by Banijay’s Remarkable Television, “Your Home Made Perfect” and “Your Garden Made Perfect” encapsulate modern homeowners’ desire to transform their indoor and outdoor living areas. The series use cutting-edge technology and VR to show homeowners the potential of their spaces, resulting in remarkable transformations. In the U.K., “Your Home Made Perfect” was awarded Best Original Programing in the 2021 Broadcast Awards and the third series, which launched on BBC Two this year, had its highest-ever audience, making it the channel’s number one show of the day. The format has also travelled to the Netherlands and France. 

Banijay Brands will showcase their portfolio at this year’s BLE (stand C122).