Bandai U.K. to Distribute ‘True and the Rainbow Kingdom’ Toys

Multiple toys are part of the lineup, including plush, figures and more.
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January 27, 2022

"True and the Rainbow Kingdom" toys

Guru Studio has announced that it has appointed Bandai U.K. as its U.K. distributor for a new range of toys inspired by “True and the Rainbow Kingdom.” 

“After so much anticipation and pent-up demand from our fans, we’re excited to be working with Bandai to launch this unique line of toys that we know kids in the U.K. have been waiting for,” says Jonathan Abraham, vice president, sales and business development, Guru Studio.   

Guru Studio teamed up with previously announced master toy partner United Smile to bring the product line to market, which has already launched in select markets including Israel, the Philippines, and Australia at Target with Big Balloon handling distribution.   

“We are absolutely thrilled that ‘True and the Rainbow Kingdom’ has joined our growing pre-school portfolio, with a strong range focused on the key subcategories and most popular play patterns,” says Nic Aldridge, managing director, Bandai U.K. “Initial reaction from the trade has been very positive. So, we

are very excited to launch True and all her friends to the market later in the year.” 

The toy range will launch this fall, including figures, plush, dolls, playsets and vehicles. 


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