Bandai U.K. to Distribute ‘True and the Rainbow Kingdom’ Toys

Multiple toys are part of the lineup, including plush, figures and more.

License Global, Content Editor

January 27, 2022

1 Min Read
"True and the Rainbow Kingdom" toys
Bandai

Guru Studio has announced that it has appointed Bandai U.K. as its U.K. distributor for a new range of toys inspired by “True and the Rainbow Kingdom.” 

“After so much anticipation and pent-up demand from our fans, we’re excited to be working with Bandai to launch this unique line of toys that we know kids in the U.K. have been waiting for,” says Jonathan Abraham, vice president, sales and business development, Guru Studio.   

Guru Studio teamed up with previously announced master toy partner United Smile to bring the product line to market, which has already launched in select markets including Israel, the Philippines, and Australia at Target with Big Balloon handling distribution.   

“We are absolutely thrilled that ‘True and the Rainbow Kingdom’ has joined our growing pre-school portfolio, with a strong range focused on the key subcategories and most popular play patterns,” says Nic Aldridge, managing director, Bandai U.K. “Initial reaction from the trade has been very positive. So, we are very excited to launch True and all her friends to the market later in the year.” 

The toy range will launch this fall, including figures, plush, dolls, playsets and vehicles. 

 

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Bandaiguru studio

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License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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