The promotion also featured a themed radio special on Aug. 6 in the U.K.
During the campaign, Bandai hosted a “Miraculous” Friendship Day special on Aug. 6 on the U.K. radio station Fun Kids, which offered listeners the chance to be interviewed on air about their friendship. Bandai also invited YouTube star and kid influencer Rube Rube to participate.
In addition to the competition, “Miraculous” was featured across the radio station throughout July and August with advertising, promotions and product giveaways.
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