The promotion also featured a themed radio special on Aug. 6 in the U.K.

EUROPE–Bandai celebrated this year’s International Friendship Day with a promotion based on the animated series “Miraculous: Tales of Ladybug & Cat Noir.”

During the campaign, Bandai hosted a “Miraculous” Friendship Day special on Aug. 6 on the U.K. radio station Fun Kids, which offered listeners the chance to be interviewed on air about their friendship. Bandai also invited YouTube star and kid influencer Rube Rube to participate.

In addition to the competition, “Miraculous” was featured across the radio station throughout July and August with advertising, promotions and product giveaways.