Genius Brands International has launched a new online streaming service that makes its entire library of music and videos available BabyGenius.com.

"With the prevalence of handheld mobile device use among young children and the increased amount of time kids spend with these devices, the need for easy access to quality digital entertainment has never been greater," says Andy Heyward, chairman and chief executive officer, GBI.

GBI has also recently extended its agreement with Xfinity TV by Comcast for the Baby Boost on-demand channel, and Netflix just launched a slate of Baby Genius titles on its on-demand Kids Content section.