Authentic Appoints Jeff Daggett as SVP, JapanAuthentic Appoints Jeff Daggett as SVP, Japan

Authentic Brands Group (Authentic), a global brand development, entertainment and marketing platform, has appointed Jeff Daggett as senior vice president, head of Japan. With more than three decades of industry experience, Daggett will play an integral role in strengthening Authentic’s foothold presence and driving brand growth within the Japanese market.

“Jeff's extensive industry experience and proven track record make him an ideal leader to drive Authentic's expansion across Japan,” says Wesley Chu, regional president, APAC, Authentic. “We are excited to welcome his strategic vision and comprehensive understanding of the market, which will not only enhance the visibility of our brands, but also fuel significant growth across this pivotal market.”

Daggett has a proven track record of creating thriving retail businesses for brands including Gap, Levi’s, Nike and Vodafone. He was also instrumental in generating significant revenue streams for content creators, including Disney and NBCUniversal. With Daggett's expertise, Authentic aims to accelerate growth and fortify market presence in Japan.

“I am thrilled to join Authentic and lead its efforts in Japan. Its iconic brands resonate deeply with Japanese consumers, presenting an incredible opportunity for growth,” says Daggett. “I’m looking forward to forging new partnerships and driving brand success in this highly engaged market

Daggett is based in Tokyo and will report directly to Chu.