Australia's ABC Shifts Retail Strategy

The Australian Broadcasting Corporation's commercial division has decided to close its standalone ABC Shops as part of a new retail strategy.

April 6, 2018

Australia's ABC Shifts Retail Strategy

The Australian Broadcasting Corporation's commercial division has decided to close its standalone ABC Shops, in a new retail strategy that will focus on e-commerce and shop-in-shops.

ABC Commercial will begin a phased closure of all 50 ABC Shops across the country, focusing instead on its ABC Shop Online and ABC branded outlets in other retailers. The company currently operates 78 ABC Centres in retail outlets across Australia.

The move comes in response to the changing retail environment as consumers increasingly access content digitally through subscription services and downloads and purchase physical products online. ABC's leased storefronts are largely reliant on DVD and CD sales, which are steadily declining. Once the closures are complete, ABC Shop Online will become the primary destination for fans to find ABC DVDs, music, books, toys and other branded merchandise.

“The ABC Shops have been an important part of the ABC’s relationship with its audiences for the past 35 years and this

decision has not been taken lightly," says Robert Patterson, director, ABC Commercial. "However, this strategy will create a more cost effective, nimble and flexible approach to servicing customers. This direction is also in keeping with the shift of ABC audiences to accessing content across an array of digital platforms, while maintaining an appropriate level of physical retail distribution. The ABC is confident that this new strategy will ensure continued audience engagement. Consumers will still be able to purchase much loved content both online and in stores.”

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