Aurora World is expanding the YooHoo & Friends brand with a range of new partners in toys, publishing and digital.

Simba Dickie is planning a new range of YooHoo Flock figurines and play sets, set to launch this summer in the pan-European region. Puzzles and musical toys will also be added to the line later this year and throughout 2014.

In the publishing sector, Award Publications is launching the first phase of their YooHoo program with a range of sticker and activity books that will be followed by picture storybooks later in the year; Redan Publishing is regularly featuring YooHoo in its Sparkle World publication, and will give the brand a standalone title this summer under the Sparkle World Totally brand; and Blue Ocean will publish a YooHoo “one-shot” for the German market this summer.

The company has also teamed up to create a virtual pet-themed app that is currently in development and will be available in early 2014.

“YooHoo & Friends” is currently entering its second season, with season aired in more than 40 countries worldwide.