Atlantyca Launches Geronimo Promo in Italy

Atlantyca Entertainment’s licensing division has partnered with the Italian discount supermarket Penny Market for a seven-week customer loyalty promotion featuring the characters of “Geronimo Stilton.”

The promotion, which began Monday, will see customers receive Geronimo Stilton collectible sticker packs for every €10 they spend in Penny Market stores throughout Italy.

A collector’s sticker album will also be available exclusively at the retailer, featuring Geronimo Stilton as he takes children on journeys to discover the local Italian regions and their unique attractions. There are 126 stickers and 36 cards for kids to collect, with themed design and quiz games.