Atari Partners with ThumbsUp for Retro-Inspired Range

Atari has partnered with gifting specialist, ThumbsUp, to launch a range of retro-inspired products that pay homage to Atari’s place in gaming history. The partnership was brokered by Atari’s global licensing agency, Tinderbox, the specialist digital division of Beanstalk.

The ThumbsUp collection delivers a fresh perspective on Atari and its portfolio of universally recognized games, inviting retro gaming fans to experience the iconic brand with unique, one-of-a-kind products, including a mini arcade, wall art and drinking accessories.

The Atari playable Cartridge Keyring, a 2-inch mini arcade with a color LCD screen, is a journey through gaming history with three of the Atari games: Pong, Asteroids and Missile Command.

The collection of 3D wall art captures the essence of gaming history and gives fans a unique way to showcase their love for Atari.

The Decanter Set and standalone Decanter are inspired by the Atari CX-10 Joystick. The Atari Beer Glass, features Atari’s legendary fuji logo.

“Our partnership with Atari is a fantastic addition to our growing license portfolio,” says Tanya Dervish, head of licensing, Santok. “We have developed a fun and innovative range of products that really resonate with the Atari consumer, both new and old, and are so proud of what we have been able to achieve. It has been a pleasure working with Atari, finding a partner that is as passionate about the range as we are. We are very excited about continuing to develop our Atari collection and seeing it in retail.”“ThumbsUp manages to do something special with the Atari band, which is deliver on our fans’ expectations of high quality while introducing delightfully unexpected products,” says Casandra Brown, senior director, licensing, Atari. “Atari fans are in for a fun holiday this year.”

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