Targeting children ages 4-6, the new "Iftah Ya Simsim" is produced by Bidaya Media, a joint venture between Sesame Workshop and Mubadala Development, the Abu Dhabi-based investment and development company.
With four years of research and planning leading up to the first season, "Iftah Ya Simsim" is designed to reinforce children’s spoken and written Arabic language skills, provide content that is reflective of children’s daily life experiences and enhance school readiness. The show will also be a focus on healthy lifestyles and modeling positive social behavior and skills. The series will premieres this Friday and Saturday across nine broadcast stations, with 28 new episodes featuring original songs, live-action films and animated segments.
“Sesame Workshop is committed
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