April 6, 2018
Sesame looks to build licensing program, following the new series' debut in September.
Following the re-launch of the Arabic-language version of "Sesame Street," "Iftah Ya Simsim," in the MENA region, Sesame Workshop and Bidaya Media have appointed the Arabian Licensing Company to represent the series in the UAE, GCC and Middle East.
Bidaya Media is a production joint venture between Sesame Workshop and the Abu Dhabi-based investment and development company Mubadala Development.
"Iftah Ya Simsim" premiered on SpaceToon TV and across eight broadcast stations in September, with content that is developed according to the curriculum prepared by the Arab Bureau of Education for the Gulf States. The original "Iftah Ya Simsim" ran from 1970-1990.
ALC will develop a full-scale licensing program for the series that will feature domestic characters in the MENA markets and global "Sesame Stree" characters in global markets
“We are proud to represent 'Iftah Ya Simsim,' which is part of the global 'Sesame Street' family that provides engaging educational content to enrich the lives of children around the world," says Fayez Weiss Al-Sabbagh, chairman, ALC. "The charming characters and excellent writing and performances are sure to enjoy a very strong response among licensees, retailers and consumers alike.”
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