Animal Planet and its R.O.A.R (Reach Out. Act. Respond.) fourth annual matching campaign kicks off with five returning and two new partners competing for dollar-for-dollar matching contributions on consumer donations up to $250,000 beginning Sept. 8.

This year, David Shepherd Wildlife Foundation and WildAid join returning partners Earthwatch, EQUUS, Jane Goodall Institute, National Wildlife Federation, Petfinder Foundation and Villalobos.