Discovery Consumer Products has added two new licensees for Animal Planet- and Shark Week-branded toys, puzzles and craft sets.
Smart Play will develop children’s educational toys featuring the world of animals.
Designed for children ages 2 to 8, the line will include 3D flashcards and puzzles, puzzle cubes, alphabet floor puzzles, a lighted click-and-see toy projector and an electronic learning pad.
MasterPieces Puzzle Company will develop a line of puzzles for families as well as craft sets featuring both the Animal Planet and Shark Week brands. Masterpieces will also create 3D puzzles with a paint component and buildable craft kits made of wood for both brands.
Both lines will be available at retail in 2015.
A portion of the proceeds from the sale of select Animal Planet products go to R.O.A.R. (Reach Out. Act. Respond.), dedicated to improving the lives of animals.