Animal Planet, Shark Week Add Toy Partners

Smart Play will develop children’s educational toys featuring the world of animals.

Designed for children ages 2 to 8, the line will include 3D flashcards and puzzles, puzzle cubes, alphabet floor puzzles, a lighted click-and-see toy projector and an electronic learning pad.

MasterPieces Puzzle Company will develop a line of puzzles for families as well as craft sets featuring both the Animal Planet and Shark Week brands. Masterpieces will also create 3D puzzles with a paint component and buildable craft kits made of wood for both brands.

Both lines will be available at retail in 2015.

A portion of the proceeds from the sale of select Animal Planet products go to R.O.A.R. (Reach Out. Act. Respond.), dedicated to improving the lives of animals.