Animal Planet, Shark Week Add Toy Partners

Discovery Consumer Products has added two new licensees for Animal Planet- and Shark Week-branded toys, puzzles and craft sets.

April 6, 2018

Animal Planet, Shark Week Add Toy Partners

Smart Play will develop children’s educational toys featuring the world of animals.

Designed for children ages 2 to 8, the line will include 3D flashcards and puzzles, puzzle cubes, alphabet floor puzzles, a lighted click-and-see toy projector and an electronic learning pad.

MasterPieces Puzzle Company will develop a line of puzzles for families as well as craft sets featuring both the Animal Planet and Shark Week brands. Masterpieces will also create 3D puzzles with a paint component and buildable craft kits made of wood for both brands.

Both lines will be available at retail in 2015.

A portion of the proceeds from the sale of select Animal Planet products go to R.O.A.R. (Reach Out. Act. Respond.), dedicated to improving the lives of animals.

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