Animal Planet Scoops Up Pet Partner

Discovery Communications has teamed up with Greenberry Eco-Industries for a line of environmentally friendly pet waste products under the Animal Planet brand. 

The deal was brokered by Animal Planet’s licensing agent Joester Loria Group, and will cover the U.S. and Canada.

Greenberry Eco-Industries will develop a line of pet waste bags and dispensers, waste scoopers, wipes, training pads, cat litter, litter liner bags, litter mats and litter boxes, as well as pet stain and odor cleaning products. 

The line is set to debut in spring 2014 at a variety of retailers and e-commerce sites.

A portion of the proceeds will benefit R.O.A.R (Reach Out. Act. Respond.), Animal Planet’s national animal advocacy campaign.