Animal Planet Plans Pet Line

Discovery Consumer Products has tapped 4e de Mexico for a new line of pet care products in Latin America and the U.S. featuring the Animal Planet brand.

April 6, 2018

Animal Planet Plans Pet Line

4e de Mexico developing wide range of products in the Americas.


The extensive line of branded pet care offerings will include shampoo and conditioners for dogs and cats, pet odor neutralizers, pet repellents, pet cleaner and detergent and hummingbird pet food and pet food dishes (Mexico only).

Animal Planet pet products are set to debut at retail in spring 2016 at mass market retailers, specialty stores, price clubs and online retailers in Mexico, the U.S., and throughout Latin America including Belize, Honduras, El Salvador, Nicaragua, Costa Rica, Panamá, Colombia, Perú, Ecuador, Dominican Republic, Chile, Uruguay, Paraguay and Bolivia.

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