Animaccord Expands Global Licensing for ‘Masha and the Bear’

Animaccord, the international licensing company behind the animated series, “Masha and the Bear,” has announced new licensing agreements across multiple regions. The new partnerships will bring a range of new product launches to consumers around the globe. Animaccord has also secured several renewals with existing partners, extending licensing agreements. 

In Turkey, Ocean Four Oyuncak Ith.Ihr.A.S. and Animaccord will introduce a line of licensed wood and board games distributed through retail, e-commerce and toy stores, with an expected launch in Q4. 

THC Italia SRL, operating under the brand, La Casa de las Carcasas, has secured licensing rights for “Masha and the Bear”-themed cellphone accessories. The collection, including phone covers and stickers, will hit stores and online channels in Italy by Q4. 

Paper World Ltd is set to produce a series of kids’ books under the “Masha and the Bear” brand in Bulgaria. These will include activity, coloring, sticker and storybooks, launching through various channels in Q4. 

Animaccord is finalizing a deal with Tapimovil S.A. to introduce a BTS collection and toy line across Argentina, Bolivia, Paraguay and Uruguay. The products will launch in Q1 2025, followed by the toy line. 

Ravensburger has renewed its rights to distribute “Masha and the Bear” games and puzzles in Italy and Portugal. 

Arab Doctors for Trading will continue offering personal care products in the Middle East. 

Play Press will continue producing and distributing “Masha and the Bear” activity books, coloring books and Magic Pen books in kiosks across Italy. 

In India, Athom Trends has extended its license for home furnishings, and Toyzone will continue producing school products.