Animaccord Broadens Masha ProgramAnimaccord Broadens Masha Program

Animaccord Animation Studios has partnered with the Panini Group for a range of sticker albums in Russia and Ukraine for the Russian animation brand Masha and The Bear.

Based on the TV series of the same name, the albums will feature a range of games and activities for kid ages 3 to 9, and will debut at retail at the beginning of the school year.

The brand is represented worldwide by Ink Brands, except in the U.S. where Animaccord USA handles licensing.

In fact, Animacord will become the first-ever Russian company to exhibit at Licensing Expo, when it presents the Masha and The Bear brand to the international licensing community this June in Las Vegas, Nev.

To date, the brand already has more than 100 licensees covering more than 50 product groups in Russia and CIS, with companies like Ferrero, which featured Masha and the Bear on a range of its products including Kinder Surprise and Nutella.