Rovio Entertainment has partnered with the digital entertainment business division of Alibaba Group to introduce the TV series “Angry Birds Stella” to fans through “Chinese Idols,” which is broadcast by the Shanghai Media Group.

?"Angry Birds Stella” will be shown during the finals of “Chinese Idols, with behind-the-scenes footage of the show included in a dedicated section of Rovio's in-game TV channel ToonsTV.

Alibaba will also serve as the exclusive publisher of the "Angry Birds Stella" Android game in China, and consumer products will roll out through Alibaba’s e-commerce platforms.