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Angry Birds Rolls into Bowling Alleys

Rovio Entertainment has partnered with Brunswick Bowling to bring its Angry Birds franchise to bowling alleys across the U.S.

April 6, 2018

1 Min Read

Brunswick will help bring the mobile franchise into new categories.

Rovio Entertainment has partnered with Brunswick Bowling to bring its Angry Birds franchise to bowling alleys across the U.S.

Angry Birds Bowling, which is based on the classic “Angry Birds” app, enables players to take down the pigs’ structures by knocking down real-life bowling pins. The new game will feature all of the characters from the franchise and is the newest addition to Brunswick’s Sync Scoring and Management System.

“Brunswick is committed to helping improve our customers’ business,” says Brandon Meigs, director, product development, Brunswick Bowling. “We developed Sync specifically to drive traffic, encourage incremental spending, and increase frequency of visits. With Angry Birds Bowling, we’re tapping into the immense popularity of Angry Birds, the power of its brand, and its loyal following to further deliver on the brand promise of Sync.”

Additionally, Brunswick will roll out a marketing campaign to drive traffic to Sync Scoring alleys equipped with the new game. The campaign will include in-theater advertising, as well as digital and social media elements.

“We chose Brunswick because we wanted to partner with the bowling industry leader, and because the Sync platform and graphics meet our high quality standards,” says Darren Kyman, head, retail and new business development, North America, Rovio. “We are very pleased that Brunswick’s creative vision for Angry Birds Bowling ensures an outstanding and consistent experience for Angry Birds fans.”

The Angry Birds Bowling game will debut next month.

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