The partnership will also see the development of co-branded fan merchandise.
EUROPE–Rovio Entertainment has teamed up with the English Premier League Club Everton for a multi-year sleeve partnership.
Under the terms of the deal, the Angry Birds brand will serve as Everton’s first official shirt sleeve partner. The deal also presents multiple opportunities for co-branded merchandise, among other possibilities.
“We are excited with this partnership, and can’t wait to kick off our collaboration with Everton. In Everton, we have found a partner who shares our values of putting the fans first, and creating a long-lasting legacy for our community of players,” says Ville Heijari, chief marketing officer, games, Rovio. “This is Rovio’s first partnership in the most watched sports league in the world, and a logical continuation of our global Angry Birds brand partnerships.”