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'Angry Birds' Gets Italian Agent

'Angry Birds' Gets Italian Agent
Rovio Entertainment has appointed the first-ever Italian licensing agent for the "Angry Birds" brand–Maurizio Distefano Licensing.

Maurizio Distefano Licensing to serve as brand's first Italian agent.

Rovio Entertainment has appointed the first-ever Italian licensing agent for the "Angry Birds" brand–Maurizio Distefano Licensing.

The appointment is the first of several upcoming regional agency appoints at as Rovio reboots the "Angry Birds" franchise in preparation for the Angry Birds film, which will be released in May 2016.

Maurizio Distefano Licensing is now working on a wide range of areas for licensing in the Italian market including toys, games, confectionery, giftware, house ware, accessories, apparel, plush, back-to-school, stationery, backpacks, dress-up and more. First licensees are expected to be announced this fall, will products slated to hit shelves in late spring, in conjunction with the film’s release.

“With the arrival of a major new film next year and a growing interest in 'Angry Birds' merchandise, now is the perfect time to build a licensing campaign working alongside the most respected agencies in each of the major markets," says Magdalena Biernat-Heikkinen, licensing director, EMEA, Rovio Entertainment. "Maurizio Distefano Licensing, with its deep understanding of the Italian market and experience of working with many major international brands, is an ideal partner to launch this new phase of 'Angry Birds' brand evolution in Italy.

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