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April 6, 2018
Rovio and Sony Pictures have teamed up with multiple partners for a promotional campaign in anticipation of The Angry Birds Movie premiere May 20.
In total, more than 100 partners worldwide are participating in the campaign, which will deliver $250 million in promotional value.
“There are few brands that have the rabid worldwide following of Angry Birds, allowing for vast opportunities for global partnerships,” says Josh Greenstein, president, worldwide marketing and distribution, Sony Pictures Motion Picture Group. “Working closely with Rovio, and teaming up with some of the world’s most powerful brands, we created a campaign that will make an impact for our partners and build excitement for the movie.”
Highlights from campaign will include:
McDonald’s, in addition to its Happy Meal program in 120 markets worldwide, will deliver a physical/digital experience for its customers that will be announced in the coming weeks.
Ziploc will create limited edition sandwich and snack bags. Customers will also receive $5 off movie tickets when they purchase two specially marked packages.
Menchie’s Frozen Yogurt will launch Angry Birds-inspired flavors and will feature five collectible spoons for Red, Bomb, Chuck, Matilda and a Pig.
Imagine Advertising, which serves more than 200 furniture retailers in the U.S., will create The Best of the Nest event where customers will receive special offers in honor of the film.
French car manufacturer Citroën will feature four different custom TV spots, in 23 markets, focusing on the tagline “Makes Angry Birds Happy.”
Jack Links will air a consumer-animated spot to support its Peperami and BiFi brands in 11 markets. Jack Links will also host an online sweepstakes to win holiday packages and movie passes.
Pansonic Batteries & Torces will offer an on-package sweepstakes in 48 countries that offers the chance to win a family vacation, movie tickets and film-inspired merchandise.
Other global partners include Home Depot, Sony Electronics, Danone, Nestle, Trolli, PepsiCo, Ferrero Kinder and more.
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