Rovio Entertainment has signed a three-year deal with Macy’s to have an Angry Birds balloon featured in the Macy’s Thanksgiving Day Parade beginning this year.

A character from the first-ever Angry Birds movie (to be revealed at a later date), set for worldwide release in May 2016, will make its debut at this iconic, internationally recognized event, which takes place on Nov. 26.

More than 3.5 million spectators are estimated to line the streets of Manhattan for the parade and a further 5 million tune in for the live telecast.

“We’re delighted to confirm?our participation in the Macy’s Thanksgiving Day Parade,” says Gaetano Mastropasqua, president, Americas, Rovio Entertainment.?“The partnership kick-starts the promotional campaign for the highly anticipated Angry Birds movie and underpins our long-term commitment to Angry Birds, a world leading entertainment franchise with gaming at its heart.”