Angry Birds Flies into the Dairy Aisle

Rovio and Granarolo have joined forces to create a co-branded collection of yogurt featuring Angry Birds.

April 6, 2018

Angry Birds Flies into the Dairy Aisle

Rovio and Granarolo have joined forces to create a co-branded collection of yogurt featuring

Angry Birds.

Maurizio Distefano Licensing, the brand’s licensing agent, brokered the deal.

The

Angry Birds

brand will now be showcased across Granarolo’s Yomino brand, which includes food items such as squeezable yogurt, a yogurt mix with sprinkles or chocolate, and sponge cake.

The Yomino

Angry Birds

products will be available in Italian supermarkets, hypermarkets and traditional channels from Q1 2017.

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