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Angry Birds Consumer Products Program Will Launch Alongside Netflix Series

New products will include apparel and location-based experiences.

License Global

December 15, 2021

1 Min Read
A scene from the new Angry Birds Netflix series.

Ahead of the global debut of “Angry Birds: Summer Madness” on Netflix on Jan. 28, Rovio Entertainment is working with IMG to build a consumer products program for fans. 

IMG has signed deals across core categories including apparel, QSR, confectionery and promotions in location-based experiences in the U.S. and Europe and is now targeting other licensees in key categories including F&B, promotions, apparel, plush, hardlines and more. 

“Following the global success of the movies, ‘Angry Birds: Summer Madness’ marks an exciting new step in Rovio’s evolution of this iconic franchise and is a fantastic opportunity for brands and licensees to become part of it,” says Sam Barker, senior licensing director, IMG. “The new series promises to deliver a fresh perspective on these globally loved characters and even more fun for fans, with the same humor of the movie franchise.” 

“After more than a decade in hit games, blockbuster movies, licensed products and location-based entertainment, the feathery flock has now made a long-awaited foray into long-form series with ‘Angry Birds: Summer Madness,’” says Hanna Valkeapää-Nokkala, head of brand licensing, Rovio Entertainment. “We are proud of the upcoming launch and the exciting licensing program we have been building together in a great partnership with IMG. Angry Birds truly is a 360 brand, which can be played, touched, experienced and watched – we cannot wait for our fans to engage with the brand in a completely new way.” 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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