Ahead of the global debut of “Angry Birds: Summer Madness” on Netflix on Jan. 28, Rovio Entertainment is working with IMG to build a consumer products program for fans. 

IMG has signed deals across core categories including apparel, QSR, confectionery and promotions in location-based experiences in the U.S. and Europe and is now targeting other licensees in key categories including F&B, promotions, apparel, plush, hardlines and more. 

“Following the global success of the movies, ‘Angry Birds: Summer Madness’ marks an exciting new step in Rovio’s evolution of this iconic franchise and is a fantastic opportunity for brands and licensees to become part of it,” says Sam Barker, senior licensing director, IMG. “The new series promises to deliver a fresh perspective on these globally loved characters and even more fun for fans, with the same humor of the movie franchise.” 

“After more than a decade in hit games, blockbuster movies, licensed products and location-based entertainment, the feathery flock has now made a long-awaited foray into long-form series with ‘Angry Birds: Summer Madness,’” says Hanna Valkeapää-Nokkala, head of brand licensing, Rovio Entertainment. “We are proud of the upcoming launch and the exciting licensing program we have been building together in a great partnership with IMG. Angry Birds truly is a 360 brand, which can be played, touched, experienced and watched – we cannot wait for our fans to engage with the brand in a completely new way.”