Sponsored By

...And Bourbon for All: Metallica Debuts Spirit Line

Legendary rock band Metallica is amping up the spirits aisle with Master Distiller Dave Pickerell and their new whiskey brand Blackened American Whiskey.

License Global

August 31, 2018

1 Min Read

Pickerell, a trained chemical engineer, has applied his knowledge of molecules, sound waves and patent-pending distilling techniques to create a whiskey blend that is shaped by music. Inspired by the church organ at West Point, where Pickerell serves as a professor of chemistry, each black brandy barrel was inundated with low hertz sound waves to enhance the molecular interaction and the finish of the whiskey.

To support the launch, Metallica has released an accompanying playlist online at BlackenedWhiskey.com, Spotify and Apple Music, that can be accessed using a code on the first 5,000 bottles of the products.

Meyer Sound provided the amplifiers.

Branded t-shirts, hoodies, hats and beanies are also available on the Metallica e-commerce site.

Blackened American Whiskey is available now in select U.S. cities and online at ThinkLiquor.com and SpiritedGifts.com.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like