‘Alvinnn!!!’ Grows Licensee Lineup

Bagdasarian Productions has signed on 12 new, U.S.-based licensees for a host of new products based on its animated series “Alvinnn!!! and the Chipmunks.”

April 6, 2018

‘Alvinnn!!!’ Grows Licensee Lineup

Isaac Morris, Simon & Schuster, Spirit Halloween and more on board to support the CG-animated program in the U.S.


PGS Entertainment, the series’ licensing agent, brokered the deals.

New partners include:

  • Simon & Schuster for publishing;

    • Isaac Morris for apparel;

      • Hand Craft for underwear;

        • Betesh for bed linens;

          • Franco Manufacturing for homewares;

            • MZB for fashion accessories;

              • CPS for gift and collectibles;

                • Lil Anglers for fishing kits;

                  • Rhode Island Novelty for party goods;

                    • Cardinal for puzzles;

                      • Spirit Halloween for costumes; and

                        • Bare Tree Media for digital apps.

                          “As we build our roll-out plan, we are excited to be working with leading licensees in key categories,” says Guillaume Soutter, president, PGS Entertainment. “We have communicated to retailers a strong message of our commitment to build the best of products. Following a Toys ‘R’ Us exclusive, the brand expects to launch with all retailers in 2017.”

                          The new products will roll out across the U.S. next year.

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