Alpitour, Canta Tu Partner for Mediterranean Musical Holidays

Maurizio Distefano Licensing, exclusive licensing agent for Giochi Preziosi, a European company, has managed a new partnership between Giochi Preziosi’s property, Canta Tu, and the Italian travel brand, Alpitour. 

Alpitour and Canta Tu have teamed up to offer musical experiences across over 20 resorts in the Mediterranean. The Canta Tu karaoke system will bring branded entertainment to Alpitour’s family-focused vacations. This collaboration combines Canta Tu’s singing experiences with Alpitour’s extensive vacation services. A digital campaign is set to promote the offering, marking a new venture for the music and tourism sectors. 

“This collaboration is something new and innovative for our licensing offering, bringing a major music brand to the tourism category,” says Michela Marchese Patti, chief executive officer, Maurizio Distefano Licensing. “We are extremely proud to have coordinated this partnership and thrilled to be part of what we are sure will be unique and unforgettable Canta Tu experiences for Alpitour’s customers.”