European children’s entertainment producer Alphanim has been renamed Gaumont Animation and is teaming up with DreamWorks for a new series.

Founded in 1997 and part of the Gaumont Group since 2007, the rebranding was part of the company’s overall strategic plan.

The first deal for Gaumont Animation is a development and production agreement with France Televisions and DreamWorks Classics for “Noddy,” an all-new 3D, CGI-animated series based on the books by Enid Blyton.

“This is an exciting time for Gaumont Animation as we expand our development efforts to include both original content, such as ‘Dude That’s My Ghost,’ which was recently delivered to Disney XD, and classic properties such as ‘Calimero’ and now ‘Noddy’ with France Televisions and DreamWorks Classics,” says Pierre Belaïsch, managing director, Gaumont Animation. “I am confident that with our new strategic game plan, new shows and new name we are moving into a very rewarding period for our company.”