Authentic Brands Group has announced it has partnered with Allen Iverson to further develop his brand. Through the partnership, Authentic Brands will focus on growing Iverson’s entertainment business, securing new endorsements and strategic partnerships.

Early in his career, Iverson’s outspoken nature and winning mentality earned him the nickname “The Answer,” which became the foundation for his longstanding relationship with Reebok. Through Reebok, which it acquired in February 2022, Authentic Brands has an inherent link to Iverson who is in the 26th year of his lifetime partnership with the brand. 

“Authentic and I share a commitment to being number one and accepting nothing less,” says Iverson. “Our shared values and their relentless drive to disrupt the branding industry make Authentic the ideal partner to take my brand to the next level.” 

“Allen is a Hall of Famer and one of the most recognizable basketball players of all time,” says Marc Rosen, president, entertainment, Authentic Brands Group. “A trailblazer both on and off the court, Allen paved the way for professional athletes today and we see significant opportunities to build on that success.”