
Chinese e-tailer will now be the exclusive partner for
Angry Birds
in Asia.

Alibaba will now be the exclusive online retail partner in China for
The Angry Birds Movie
and will provide Chinese consumers with a range of licensed
Angry Birds
merchandise.
Most of the products will be on sale or available for pre-order by May 20. Alibaba will also integrate its other platforms including Tmall, Tmall Magic Box, Youku Tudou and UC Browser to launch a series of marketing activities from May 20 to June 19.
The partnership comes ahead of the global release of
The Angry Birds Movie
, which is opening in theaters across China, May 20.
Additionally, with
The Angry Birds Movie
launching in theaters at the same time as China’s traditional Dragon Boat Festival, Rovio is preparing an
Angry Birds
customized rice dumpling gift package, as well as other activities.
“We are thrilled to partner with the Alibaba Group on
The Angry Birds Movie’s
consumer products
Angry Birds
brand to the world’s leading e-commerce platform. We believe our cooperation with Alibaba can only increase our brand value while also delighting hundreds of millions of fans in China.”
Additionally, Brand & Deliver has unveiled eight new partners to help promote
The Angry Birds Movie
in the U.K.
The partners include global partner McDonald’s; international brands Panasonic, Peperami and French hotel chain Accor; U.K. brands Frubes, Thorpe Park; and train companies Abellio and Northern Rail. The new promotional campaigns will include multiple changes to win holiday packages and screenings, signage, co-branded TV commercials and more.
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