Sony’s Artist Legacy Group will rep Rocky Horror Picture Show for merch, partnerships.
Twentieth Century Fox and Lou Adler have tapped Artist Legacy Group, a joint venture with Sony Music Entertainment, to represent the classic film The Rocky Horror Picture Show for licensing and strategic partnerships in the U.S.
ALG will target merchandising categories such as luxury apparel, lingerie, footwear, accessories, jewelry, timepieces, gifts and novelties, food and beverage, cosmetics and emojis to extend the cult brand.
The first partnership to be announced is for a lingerie capsule collection by Hanky Panky. The Hanky Panky After Midnight range will hit retail this fall.
"The Rocky Horror Picture Show is a truly unique film property and its impact on pop culture is unprecedented,” says Ashley Austin, chief executive officer, ALG. “ALG is thrilled to work closely with Fox and Lou Adler to create exciting new collaborations in a wide array of licensing categories for this beloved and iconic film."
The brand is due to receive a boost this fall as “The Rocky Horror Picture Show: Let’s Do the Time Warp Again” two-hour special is set to air Oct. 20 on Fox.