AGP Readies for Care Bears Re-Launch

American Greetings Properties is restructuring its licensing, entertainment, digital and distribution teams, as well as bringing on key new executives to position its core Care Bears brand for growth.

April 6, 2018

AGP Readies for Care Bears Re-Launch

The moves come as the company readies for a re-launch of its heritage Care Bears brand with a new toy line from Just Play and original TV series, "Care Bears & Cousins," both set to launch this year.

Karen Vermeulen, formerly of Zodiak Kids, will join AGP as the new head of global sales and co-productions, initially based out of London.

“Superlatives do not do Karen justice,” says Sean Gorman, president, AGP. “We are beyond lucky to have her as a colleague, and I know she will fit extremely well into our business and the overall culture we are excited about building at AGP.”

AGP has also promoted Janice Ross to head of global licensing. Previously, Ross served as vice president, marketing.

Other promotions include Megan Buettner to head of new media and Angelina Castro to head of marketing.

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