Afro Unicorn Announces New Products and Retail Partners

Character brand expands into new areas and plans new book release next fall.

February 1, 2023

April Showers.AfroUnicorn

, a licensed character brand founded by African American businesswoman, April Showers, will have a presence at seven retail chains this year, including Walmart, Target, HomeGoods, Kohl’s, JCPenney, Amazon and NovaKids. Afro Unicorn will also launch at Walmart Canada this February. The brand will feature products in more than 25 categories, from apparel and accessories to toys, puzzles, books, bedding, bandages, backpacks, collectibles and more.

“Afro Unicorn signifies two ideas: firstly, empowering and elevating emerging entrepreneurs,” says Showers. “Secondly, it’s an homage to Africa and a promise to amplify representation. We deliver a product that feels ‘true and right’ and normalizes Black beauty. By doing so, Afro Unicorn uplifts women and children of color with the confidence they need to embrace who they are – unique, divine and magical.”

Children will soon be able to live and play in a world of Afro Unicorn with plushies, collectibles, games, puzzles, books, playsets,

ride-ons, outdoor play and live animation in the works. A new line of original Afro Unicorn books under the Random House Books for Young Readers imprint will be released this fall featuring three Afro Unicorn characters by name across all Afro Unicorn products.