April 6, 2018
Global retailer plans new girls' apparel range inspired by hit Cartoon Network series.
Desigual will launch the collection for girls and teens ages 4 to14 years across its global network of 14,000 retail outlets, with rollout beginning in Q1 2016.
The spring/summer range will feature a colorful and quirky array of dresses, t-shirts, leggings, fleeces and scarves.
Season six of "Adventure Time" is currently on air across Europe, the Middle East and Africa, and Desigual joins more than 80 active licensees across the region. To get an in-depth look at the brand and CN's product plans, check out the October License! Global feature story"Adventure Seekers."
“Cartoon Network and Desigual complement each other perfectly–both are all about originality and celebrating individuality," says Johanne Broadfield, vice president, Cartoon Network Enterprises, Turner Broadcasting System EMEA. "This new collection reflects the quirky,cool qualities of 'Adventure Time' while maintaining the distinct handwriting design Desigual fans know and love. The scale of Desigual’s retail operation will amplify the brand’s fashion credentials on a global scale.”
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.