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Acamar Films Rolls Out ‘Bing’ App to More Key Territories

The interactive, educational app spreads in western Europe.

Acamar Films’ all-in-one freemium app, ‘Bing: Watch, Play, Learn,’ is set to expand its successful footprint with upcoming launches in Spain and the Netherlands, indicative of Bing’s accelerating global growth. 
Initially launched in September 2019, the app – which has been downloaded more than 1 million times across three territories (U.K., Italy and Poland) – offers safe, ad-free viewing of all “Bing” episodes, in addition to “Bing: learning games and activities. 

The Spanish app, “Bing: Mira, Juega, Aprende,” launches at a time when awareness of Bing in the territory is at an all-time high thanks to multiple content platforms and the launch of the CP program. 

The Dutch app, “Bing: Kijk, Speel, Leer,” is launching in the Netherlands, where Bing is enjoying master toy success.   

Across all territories, localized versions of the app offer selected episodes and learning games for free – with the option to subscribe, for a monthly or annual fee, to unlock the full content offering, featuring all episodes available in the market, plus all available games. The Spanish app will be available from Google Play, Apple and Amazon App stores with the Dutch app available from Google Play and Apple App stores.  

“’Bing: Watch, Play,’ Learn has enjoyed exceptional success since its launch just over 18 months ago and we are thrilled to continue our international roll-out in Spain and the Netherlands,” says Claire Brossard, director, digital product, Acamar Films. “Spanish and Dutch languages are natural next steps for the app, as we look to move and delight more families, enabling them to interact with ‘Bing’ like never before, whenever and wherever they want.” 

The English-language version of the app has also recently launched in Canada and Ireland as part of the global roll-out. A key part of Acamar Films’ extensive commitment to world-class, audience-centered digital content, “Bing: Watch, Play, Learn” sits at the center of Acamar Films’ multiplatform approach to building audiences. 


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