Acamar Films Names Chief Content & Audiences Officer

Jodie Morris has been given the role at Acamar Films.

License Global

December 9, 2020

1 Min Read

Acamar Films has announced that Jodie Morris will assume the newly created role of chief content and audiences officer.

Reporting to Mikael Shields, Achief executive officer, Acamar’s and producer and series voice director of “Bing,” Morris will take on an expanded leadership role within the company, overseeing the future strategy, planning and operation of the global distribution of “Bing”

content, and of driving audience growth across all platforms.

Under Jodie’s leadership, “Bing” has already achieved digital audience growth. The last 12 months in particular have witnessed exponential rises in views across a global YouTube network, significant growth across social media channels and more than 750,000 downloads of Acamar’s proprietary “Bing: Watch, Play, Learn” app – an on-demand and games offering, launched in September 2019 and currently available in the U.K., Italy and Poland.

With a wide range of major new local language productions now underway, Acamar is committed to deepening its relationship with the global pre-school audience – with a focus on broadening its “Bing” content offering, building a series of strategic platform-partnerships and expanding “Bing’s” geographic reach.  

As chief content and  audiences officer, Jodie will work closely alongside Mikael Shields, Sandra Vauthier-Cellier (chief commercial officer), Julie Fitzjohn (chief operations officer) as well as the broader Acamar leadership team to build on the organization’s remarkable success. 


Read more about:

Acamar Films

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like