Acamar Films has announced that Jodie Morris will assume the newly created role of chief content and audiences officer.

Reporting to Mikael Shields, Achief executive officer, Acamar’s and producer and series voice director of “Bing,” Morris will take on an expanded leadership role within the company, overseeing the future strategy, planning and operation of the global distribution of “Bing”

content, and of driving audience growth across all platforms.

Under Jodie’s leadership, “Bing” has already achieved digital audience growth. The last 12 months in particular have witnessed exponential rises in views across a global YouTube network, significant growth across social media channels and more than 750,000 downloads of Acamar’s proprietary “Bing: Watch, Play, Learn” app – an on-demand and games offering, launched in September 2019 and currently available in the U.K., Italy and Poland.

With a wide range of major new local language productions now underway, Acamar is committed to deepening its relationship with the global pre-school audience – with a focus on broadening its “Bing” content offering, building a series of strategic platform-partnerships and expanding “Bing’s” geographic reach.  

As chief content and  audiences officer, Jodie will work closely alongside Mikael Shields, Sandra Vauthier-Cellier (chief commercial officer), Julie Fitzjohn (chief operations officer) as well as the broader Acamar leadership team to build on the organization’s remarkable success.