“‘Bing’ is a great addition to the Health and Beauty category in our Solent Brand group,” says Anthony Balkin, managing director, Solent Brands. “A much-loved gender-neutral license, ‘Bing' supports real life learning and skill development and we are excited to encourage this with the launch of our ‘Bing’ oral care products and tissues. We look forward to extending the range in 2022.”
Hitting retail in October, a “Bing” toothbrush and toothpaste will launch in B&M and tissue packs will be available in Poundland. These new products launch Bing into the Health and Beauty category for the first time in the U.K., building on the property’s successful licensing programme. There are plans for the range to expand in 2022 and beyond.
“It is wonderful to begin this exciting new partnership with Solent
Meet Acamar Films at Brand Licensing Europe –Register now!
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.