Acamar Films, producers of the TV show “Bing,” along with Brown Bag Films, are celebrating the retail launch of “Bing’s” first Health and Beauty products in the U.K. with new partner Solent Brands. 

“‘Bing’ is a great addition to the Health and Beauty category in our Solent Brand group,” says Anthony Balkin, managing director, Solent Brands. “A much-loved gender-neutral license, ‘Bing' supports real life learning and skill development and we are excited to encourage this with the launch of our ‘Bing’ oral care products and tissues. We look forward to extending the range in 2022.” 

Hitting retail in October, a “Bing” toothbrush and toothpaste will launch in B&M and tissue packs will be available in Poundland. These new products launch Bing into the Health and Beauty category for the first time in the U.K., building on the property’s successful licensing programme. There are plans for the range to expand in 2022 and beyond. 

“It is wonderful to begin this exciting new partnership with Solent Brands and to see ‘Bing’ launch into a new category in the U.K.,” says Louise Simmonds, head of U.K. licensing, Acamar Films. “We hope these fantastic new products will delight Bingsters as they build healthy bedtime routines and equally, support the grown-ups in their lives.” 

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