Acamar Films has announced it has enlisted Retail Monster in the U.K. to accelerate “Bing’s” consumer products program at retail, and drive new licensing partnerships for the property.

Retail Monster, one of License Global’s Top Global Licensing Agents 2023, will act as an extension of the Acamar Films U.K. licensing sales team, complementing sales efforts, attending key trade shows, and identifying new retail channels for “Bing.” Next year, Acamar Films will celebrate the tenth anniversary of the U.K. premiere of “Bing,” and 2024 is set to see new partnerships, products and content launches.

“‘Bing’ is a timeless preschool property which still delights young audiences now, as much as it did ten years ago,” says Katie Rollings, chief licensing officer, Acamar Films. “We are so proud of the work that we do with our best-in-class licensing partners, and by tapping into Retail Monster’s retail activation expertise, we will be able to create truly special initiatives that will give ‘Bing’ a broader and deeper retail presence.”

“We are very excited to be partnering with Acamar Films,” says Vicki Ingram, senior brand and retail manager, Retail Monster. “‘Bing’ is a much-loved brand, and the way in which the series reflects everyday, relatable experiences for preschoolers means that we will have lots of opportunity to create campaigns that not only drive sales but are also meaningful to families.”

Related:Acamar Films Launches First Bing Retail Experience