Acamar Films, producers of the preschool series, “Bing,” has launched new audio and digital content for U.K. audiences. With smart speaker audio stories, interactive audio games and sing-along songs, Bingsters now have a growing range of options to engage with their favorite stories and characters.  

Teaming up with the BBC, “Bing’s” much-loved Bing bedtime story, “Hoppity Voosh and the Moonkeeper,” has been developed into an animated, interactive story for the CBeebies Storytime app. The free app encourages a love of stories in children’s early years and supports literacy, vocabulary and reading skills. 

“’Bing’ Time,” the property’s Amazon Alexa voice skill app gained a “playtime music” playlist and two new audio stories this month, bringing the current Alexa offering to six stories, two games and two music playlists, with more stories to come in December.  

New partner, tonies, creator of the Toniebox audio system for children, added Bing to its character portfolio in May featuring audio stories and songs from the TV show. 

This summer will also see a refresh of the “Bing:” Watch, Play, Learn app with new audio stories and songs joining the available episodes and games. First launched in the U.K. in September 2019, the app has more than 2 million downloads across five markets. 

Related:Acamar Films Appoints Spotlight Licensing for ‘Bing’s’ North American Growth