Sponsored By

Acamar Films Boosts Its Storytelling with New ‘Bing’ Audio Content

New audio and digital content launches for fans in the U.K.

License Global

June 21, 2022

1 Min Read
Promotional image for the new "Bing" audio and digital content.
Promotional image for the new "Bing" audio and digital content.Acamar Films

Acamar Films, producers of the preschool series, “Bing,” has launched new audio and digital content for U.K. audiences. With smart speaker audio stories, interactive audio games and sing-along songs, Bingsters now have a growing range of options to engage with their favorite stories and characters.  

Teaming up with the BBC, “Bing’s” much-loved Bing bedtime story, “Hoppity Voosh and the Moonkeeper,” has been developed into an animated, interactive story for the CBeebies Storytime app. The free app encourages a love of stories in children’s early years and supports literacy, vocabulary and reading skills. 

“’Bing’ Time,” the property’s Amazon Alexa voice skill app gained a “playtime music” playlist and two new audio stories this month, bringing the current Alexa offering to six stories, two games and two music playlists, with more stories to come in December.  

New partner, tonies, creator of the Toniebox audio system for children, added Bing to its character portfolio in May featuring audio stories and songs from the TV show. 

This summer will also see a refresh of the “Bing:” Watch, Play, Learn app with new audio stories and songs joining the available episodes and games. First launched in the U.K. in September 2019, the app has more than 2 million downloads across five markets. 

Related:Acamar Films Appoints Spotlight Licensing for ‘Bing’s’ North American Growth

Read more about:

Acamar FilmsBing

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like