American Crew will also support the event with styling workshops and a multi-year scholarship.
The Berklee College of Music’s Institute of Creative Entrepreneurship will host a weeklong celebration of Elvis Presley, April 3-7, at the Berklee campus in Boston, Mass.
Authentic Brands Group, owner of Elvis Presley Enterprises, brokered the deal.
The event series, titled Music Makes an Artist, Style Makes an Icon, will celebrate the late artist’s musical and cultural legacy through a series of panels from Elvis experts and on-campus events, including an exhibition of personal artifacts from the musician’s estate.
The weeklong celebration will culminate with a Singers Showcase, which will feature vocals from Berklee’s a capella group Pitch Slapped as well as student vocalists performing classics like “Hound Dog,” “Can’t Help Falling in Love,” “A Little Less Conversation” and more.
"Elvis was like no other–a pioneer, a style trendsetter and an all-around cultural icon. He was the first artist-as-brand, the first multimedia icon, the first global superstar," says Panos Panay, founding managing director, BerkleeICE. "BerkleeICE's mission is to foster the entrepreneurial mindset among the Berklee community, and there is no better role model for building an iconic brand than Elvis. We're excited to team up with American Crew and Elvis Presley Enterprises to celebrate his life in a unique and special way."
Additionally, American Crew, a Revlon brand, will sponsor the event as well as host a series of styling workshops throughout the week. The company has also pledged a multi-year scholarship, which will be awarded to Berklee students for originality.
"Elvis’ influence surpasses the music he created and through education, we can continue to extend his legacy and global influence to creators and artists for generations to come,” says Nick Woodhouse, president and chief marketing officer, ABG.