ABG Teams to Develop Content

Authentic Brands Group has partnered with the production company Warrior Poets to develop scripted and unscripted projects for its library of iconic brands.

April 6, 2018

2 Min Read

Warrior Poets to create entertainment projects featuring ABG's top brands.

Authentic Brands Group has entered a strategic partnership with Morgan Spurlock’s multi-platform production company Warrior Poets to support ABG’s extensive library of iconic brands and entertainment properties.


ABG's Jamie Salter

ABG's Nick Woodhouse

The agreement grants Warrior Poets the ability to tap into ABG’s brands for the development of new scripted and unscripted projects for distribution across multiple platforms including film, television and digital.

ABG owns and manages well-known fashion, sports and entertainment brands such as Marilyn Monroe, Elvis Presley, Muhammad Ali, Juicy Couture, Jones New York, Judith Leiber, Frederick’s of Hollywood, Hickey Freeman, Prince, Spyder, Tapout, Tretorn and others.

“Warrior Poets provides a vehicle for our brands to reach a wider audience and deliver new experiences across a multitude of channels,” says Nick Woodhouse, president and chief marketing officer, ABG. “We are excited to partner with Spurlock and team to further expand ABG’s growing content pipeline, which serves to keep our iconic entertainment properties, fashion, and sports brands firmly top-of-mind around the world.”

Warrior Poets has produced a number of critically acclaimed documentary films, television and digital series including One Direction: This Is Us, Where in the World is Osama bin Laden?, Showtime’s “Seven Deadly Sins” and CNN’s “Morgan Spurlock Inside Man.”

“It is a producer’s dream to partner with Authentic Brands Group to develop and produce new projects based on their hugely impressive portfolio,” says Morgan Spurlock, president and founder, Warrior Poets. “This partnership allows us unprecedented access to these resources, and we are already in the works on several exciting new projects.”

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Authentic Brands Group
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