Basketball great Shaquille O’Neal joins Authentic Brands’ entertainment portfolio.
Authentic Brands Group has signed on to strategically partner with NBA superstar Shaquille O’Neal.
ABG will own and manage O’Neal’s IP and grow the brand around the world.
In conjunction with O’Neal’s management team PR+ Partners, ABG will focus on endorsements and the development of key categories and products that reflect the athlete’s “larger-than-life” personality.
"We are honored to welcome Shaquille O’Neal to the ABG brand family. Together, we will continue to build on Shaq’s legacy through strategic partnerships that tap into his tremendous personality and broad appeal with audiences worldwide,” says Jamie Salter, chairman and chief executive officer, ABG. “Shaq’s unique position as a celebrated athlete and influential entertainer brings a new dynamic to the ABG portfolio.”
"Shaquille O’Neal is a powerhouse persona, whose accomplishments both on and off the court have translated into a highly sought-after consumer brand," says Nick Woodhouse, president and chief marketing officer, ABG. “With this joint venture, we are excited to leverage the influence of the ‘Most Dominant Ever’ and leverage Shaq’s aspirational qualities through new and innovative partnerships.”
“I am thrilled to join the ABG team and its outstanding portfolio of global icons,’’ says O’Neal. “I’m looking forward to working with ABG to create new programs that engage both my current fans and the next generation.”