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April 6, 2018
Latina superstar Thalía Sodi has appointed Authentic Brands Group to manage her brand across the U.S., Latin America and Southeast Asia.
Through the partnership, ABG will collaborate with Sodi on the development and global expansion of her brand as well as develop strategic collaborations and long-term partnerships to reach new markets and broaden Sodi’s fan base.
“I am thrilled to be working with ABG to further evolve my brand and business,” says Sodi. “ABG’s strength in building brands makes me confident that the Thalía brand will be successfully extended into new categories and international markets.”
Thalía Sodi is a singer, songwriter, actress, fashion designer and social media influencer and has sold approximately 50 million records worldwide. In spring 2015, the Latina star launched a range of ready-to-wear apparel, shoes, jewelry and denim exclusively at Macy’s. In July 2016, Macy’s extended the program to include a line of intimates and shapewear.
“Thalía is an extremely talented individual with a very strong brand and we are excited to welcome her to the ABG family,” says Jamie Salter, chairman and chief executive officer, ABG. “Thalía’s brand is rooted in the Latin market and provides a clear path for ABG to bring its expertise to one of the most important and fastest growing consumer audiences in the world.”
Read more about:Authentic Brands Group
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