ABG Appoints SVP of Entertainment and Special Projects

Authentic Brands Group (ABG) has announced Matthew Goldstein has joined the company as senior vice president, entertainment and special projects.  

In the newly established role, Goldstein will spearhead the development and expansion of two new divisions within ABG: Authentic Live, the company’s new vertical for branded experiences, hospitality and ticketing, and Authentic Productions, an event and content production arm that will service all ABG brands and partners globally. He will also develop strategic partnerships for the company’s Entertainment division, with a focus on endorsements, media, content and sports betting. Goldstein will be located at ABG’s global headquarters in New York. 

“Matthew is a seasoned industry leader who brings a wealth of knowledge and strategic mindset to ABG,” says Marc Rosen, president, entertainment, Authentic Brands Group. “His proven track record in creating high-profile, brand-building partnerships with some of the industry’s biggest artists is a valuable attribute that we believe will help drive new growth for ABG’s entertainment brands and business verticals.” 

Goldstein brings 20 years of experience in branding, sales, marketing, business development and leadership. He was a driving force behind the success of The Madison Square Garden Company’s (MSG) marketing partnerships team, leading the charge on envisioning and bringing to life ideas and cross-concept platforms for the entire MSG portfolio, including professional sports teams, music venues, hospitality companies and arenas. Key projects included Hulu: Your Attention Please, Chase Sound Check and One Night Only in partnership with Anheuser-Busch. Prior to MSG, Goldstein held leadership positions at Fox, CoxReps, Abigail Michaels Concierge and LifeAt. 

“I have been admiring ABG’s innovative approach to brand-building and watching the company’s success for many years,” says Goldstein. “I’m thrilled to join this world-class team and looking forward to helping to maximize ABG’s efforts in reimagining valuable global brands through immersive, fan-focused experiences.”