ABC Seeks Scandalous Licensees
ABC Studios and its licensing agent for the drama “Scandal,” Firefly Brand Management, are looking to bring the show to life beyond the TV screen with new licensing and retail partners.
From Pope and Associates to the White House, the show’s aesthetic will be reflected on merchandise, fashion and fan-targeted products.
Now in its third season, “Scandal” brings in more than 13 million viewers per week.
Firefly and ABC Studios are exploring a broad range of categories including home décor, apparel, accessories, fragrance, beauty, fan gear and even games.