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Aardman, Netflix Secure Promotional Partners for ‘Robin Robin’

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Three new partners are on board for “Robin Robin.”

Independent studio Aardman has announced partnerships with the U.K.'s largest nature conservation charity the Royal Society for the Protection of Birds (RSPB) and Twinkl Educational Publishing for an animated musical short, “Robin Robin.”

This Christmas season, the RSPB is inviting families to a series of “Robin Robin”-themed adventure trails on more than 30 of its nature reserves around the U.K. and exclusive activity packs. Running from Nov. 24 to Jan. 10, young adventurers will participate in activities including nest building, storytelling events and robin-themed crafts. RSPB nature reserve cafés will also be offering Robin Robin-themed food and drink.

“We are so excited to be working with Aardman and Netflix to celebrate the festive magic of the robin with families across the U.K.,” says Kate Struthers, visitor experience and event manager, Royal Society for the Protection of Birds. “They’re one of the U.K.’s most beloved birds and a true Christmas icon. Our new trails will immerse families in the ‘Robin Robin’ story and bring it to life amongst nature, and we hope the film and our adventure trails can inspire everyone to discover robins and other wildlife near them and get outside in nature. Our ‘Robin Robin’ activity pack also includes activities and ideas on how you can help robins and other wildlife at home this winter.”

“It’s a dream come true to be partnering with the RSPB, bringing our Robin into their wonderful reserves and helping families connect with the wildlife around them,” say Dan Ojari and Mikey Please, co-creators and directors, “Robin Robin” in a joint statement. “The story of ‘Robin Robin’ plays with a misunderstanding between ‘the Who-mens’ and birds and we’re thrilled to support any effort that will help bring our two worlds closer together.”

Alongside the trails, Aardman and Netflix have partnered with Twinkl – an educational publisher – to create new “Robin Robin” learning materials to use at school and home. Twinkl will be providing the official resources for young viewers aged 3 to 11, prior to the film’s release.

These free resources include writing and math mystery activities on the rules of “The Sneak” to recreating the “Sticky Brown Poo” cake and more. These educational materials link learning directly with scenes from the Netflix special and can be found at Twinkl.co.uk/robinrobin.

“Being able to link Twinkl learning materials with Netflix programming makes for a really powerful opportunity for educators and parents,” says Jonathan Seaton, co-founder and chief executive officer, Twinkl. “We love the idea of bringing a new dimension of off-screen learning to the Netflix ecosystem through ‘Robin Robin.’”

In addition, Macmillan Children’s Books have just launched a publishing range associated with the new film which includes a classic picture book, film tie-in picture book and range of activity and novelty books.

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